Add Zaprep as a custom connector and Perplexity can turn what it finds into Instagram and Facebook automations, then report back how they perform.
What lead magnets work best for fitness coaches on Instagram right now? Then set one up on my latest reel.
✓ list_posts✓ create_automationFree workout plans and 7-day challenges come up most often for fitness coaches.
Drafted a PLAN automation on your latest reel: commenters get a reply and a DM asking for their email, then your 7-day plan link. It is saved paused. Turn it on?
Example conversation. Real tool names.
AI assistant setup
A Perplexity plan with custom connectors (Pro, Max or Enterprise). Enterprise admins may need to allow it.
Zaprep MCP server URL
https://www.zaprep.com/api/mcpIn Perplexity, go to Account settings, then Connectors, and choose + Custom connector.
Pick Remote, name it Zaprep, paste the MCP URL below and choose Streamable HTTP.
Choose OAuth and approve access in the Zaprep tab that opens. Finish there before closing it.
Start a new thread and enable Zaprep from the sources menu.
Need an API key? Create one in Zaprep. Official Perplexity docs: Open Perplexity.
Try these
Copy a prompt, paste it into Perplexity, and adjust the keyword or link.
“Find what my competitors offer in their Instagram DMs and set up something better on my top reel.”
“How many emails did my automations collect this week?”
“Analyze my latest post and suggest a keyword and DM for it.”
“Summarize what people are asking in the comments on my last 3 posts.”
40+ tools
Everything you do in the Zaprep dashboard, except billing, is available as an MCP tool.
Comment-to-DM, DM keyword, story reply and follow-gated flows, from a post link or a plain description. Saved paused until you turn them on.
create_automationresolve_postduplicate_automationDMs sent, link clicks, followers gained and the full funnel for every automation.
get_analyticsget_automation_metricsget_automation_funnelFind out why a rule skipped, then pause, edit or switch it back on.
troubleshoot_automationget_automation_activitytoggle_automationTurn captions into ready-to-approve keyword automations, one post or all of them.
suggest_automationbulk_suggest_automationsanalyze_postList and export everyone who shared an email or messaged you.
list_contactsexport_contacts_csvScheduled automations, short links, link in bio, media kit and AI replies.
create_scheduled_automationcreate_linkupdate_link_in_bioBest for: Marketers who research first and want to act on it without switching tools.
Sign-in
Perplexity supports both. OAuth is quicker on your own machine.
| OAuth Perplexity | API key Perplexity | |
|---|---|---|
| Setup | Paste the URL, sign in to Zaprep | Create a key in Settings, then API keys |
| Best for | Chat apps and editors on your own machine | CLIs, CI, servers and workflow tools |
| Credentials stored | Short-lived tokens, refreshed automatically | One zap_ key you keep secret |
| Revoke | Disconnect it in Settings, then AI tools | Delete it in Settings, then API keys |
Limits
Channels
One connection covers every account in your Zaprep workspace.
Same server
One MCP URL, any client that speaks the Model Context Protocol.
Using something else? See the general MCP setup.
Custom remote connectors need a paid Perplexity plan (Pro, Max or Enterprise). Zaprep itself works on every plan, Free included.
Remove the connector and add it again, and finish the Zaprep approval in the browser tab before closing it. You can also use an API key as a bearer token instead of OAuth.
Yes. Zaprep runs its own remote MCP server at https://www.zaprep.com/api/mcp. No Zapier or other middleman is involved.
Yes. MCP access is included on every Zaprep plan, Free included. Your plan’s usual limits on automations and DMs still apply.
To run automations, yes: connect an Instagram professional account or a Facebook Page in Zaprep first. Without one the AI can only read your Zaprep settings.
Instagram professional accounts and Facebook Pages today. TikTok and YouTube are coming next.
New automations an AI creates are saved paused, so nothing sends until you or the AI turns it on after you confirm. Edits to an automation that is already on apply right away, and most AI apps ask before running a change. You can disconnect any AI app in Zaprep under Settings, then AI tools.
Yes. Once connected, the AI can list and export the contacts your automations collected, including emails. Only connect AI apps you trust, and disconnect any you stop using.
Open Settings, then AI tools in Zaprep and choose Disconnect next to the app. It is signed out right away. For an API key, delete it under Settings, then API keys.
Last updated . Menu names in other apps change often; the official docs link above has the latest.
Free plan, no card. Connect Instagram or a Facebook Page, then add Zaprep to your AI tool.