Set a trigger word on any Instagram post or DM. The moment someone uses it, Zaprep fires a personalized reply instantly — no manual monitoring required.
Built with security & compliance in mind
Instagram keyword automation is a feature that monitors Instagram comments and direct messages for specific words or phrases defined by the account owner, and automatically sends a personalized DM reply the instant a match is detected. Zaprep implements this using the official Meta Graph API and Instagram Webhooks — not scraping or unauthorized bots — so accounts remain compliant with Instagram's platform terms. Marketers configure trigger keywords such as "LINK", "INFO", or "ENTER" on individual posts or across all incoming DMs. When a follower uses that keyword, Zaprep fires an instant, personalized message to that user within seconds. Both exact match (the entire comment equals the keyword) and partial match (the keyword appears anywhere in the text) are supported. Common applications include link delivery, lead magnet distribution, giveaway entry confirmation, and product launch funnels — all running automatically without manual intervention.
Setup
No developers, no webhooks to configure, no code. Connect your account and your first keyword rule can be running before your next cup of coffee.
Link your Instagram Business or Creator account through secure Meta OAuth. Zaprep connects via the official Meta Graph API — takes under 60 seconds.
Create an automation rule and enter your trigger keywords — "LINK", "DETAILS", "INFO", or any phrase. Choose exact or partial match mode depending on how strict you want the trigger to be.
Craft the DM that fires when the keyword is detected. Personalize it with the commenter's username, their original comment text, and any custom variables.
Toggle the rule on. From that moment, every qualifying comment or DM gets an instant, tailored reply — 24 hours a day, 7 days a week, even while you sleep.
Use cases
From link delivery to giveaway management — keyword triggers turn passive Instagram comments into high-converting, automated funnels.
Tell your audience to comment a specific word to get the link. Zaprep DMs them the URL instantly — driving clicks while keeping the engagement signal strong for the algorithm.
Run a giveaway where entry requires commenting a keyword. Every participant automatically receives a confirmation DM with their entry number and next steps — zero manual effort.
Offer a free guide, template, or coupon code in exchange for a comment keyword. Zaprep DMs them the asset, then optionally collects their email for your list.
Need broader Instagram automation beyond keywords? See all Instagram automation features →
Features
Zaprep's keyword engine is designed for real marketing campaigns — not toy demos. Exact match, partial match, multi-keyword rules, retrigger cooldowns, and follow-gate are all included.
Trigger only when the entire comment is the keyword. Perfect for structured campaigns where you want a controlled, specific phrase like "ENTER" or "SEND".
Trigger when the keyword appears anywhere in the message — handles natural language like "yes please send me the link" without forcing followers to type an exact phrase.
Add as many keywords or synonyms as you need in a single rule. Any match fires the automation — so "LINK", "link", "url", and "website" can all trigger the same DM.
Apply keyword matching to post comments, incoming DMs, or both. Full flexibility to build the conversation flow that fits your campaign.
Scope a keyword rule to a single Instagram post. Only comments on that post will fire the automation — keeping rules tidy and responses contextual.
Choose how often the same person can trigger a rule: once ever, every N days, or unlimited. Prevents DM spam while supporting recurring campaigns.
Require the commenter to follow your account before the keyword-triggered DM is delivered. Non-followers get a polite prompt; the DM auto-delivers the moment they follow.
After the keyword-triggered DM, ask for an email address in the same conversation. Collected contacts are saved to your dashboard and ready to export.
Comparing tools? See how Zaprep compares to ManyChat on keyword automation, pricing, and Meta API compliance.
Every unanswered comment containing your keyword is a missed lead. Set up keyword automation in minutes and let Zaprep capture them all — automatically.
Free plan: 300 messages/month · Starter $19/mo: 2,000 messages · Pro $49/mo: 10,000 messages
FAQ
When a user comments on your post or sends a DM containing a keyword you have defined in Zaprep, the platform instantly sends a personalized DM reply to that user. Zaprep uses the official Meta Graph API — no scraping or bots — so your account stays compliant with Instagram's terms of service.
Zaprep supports both exact and partial keyword matching. Exact match requires the comment to be precisely the keyword (e.g. "LINK"). Partial match triggers whenever the keyword appears anywhere in the comment — useful for catching variations like "send me the link" or "I want the link please".
Yes. Each automation rule in Zaprep accepts multiple keywords. If any one of the specified keywords appears in the comment or DM, the rule fires. This lets you cover synonyms and common variations without creating separate rules for each word.
That depends on your retrigger settings. By default, each sender only triggers a rule once (per-sender deduplication). You can optionally allow retriggering after a cooldown period — for example, every 7 days — or allow unlimited retriggering for rules where repeated delivery is intentional.
Yes. Zaprep keyword automation works on both Instagram comments and incoming DMs. You can configure separate rules for each trigger type, or set the same keywords across both. When a DM contains your keyword, the automated reply is sent back to that same DM conversation.
More questions? Browse the Zaprep blog or check our pricing page.
Free plan included. No credit card required. Your keyword automation can be live in under 5 minutes.
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