Use case

Automate Instagram and Messenger DMs with an AI assistant

Describe the automation in plain English. Your AI tool builds it in Zaprep, saved paused for you to review, then reports how it performs.

What it can set up

Everything you would build in the dashboard

Comment to DM

Someone comments a keyword on a post or reel and gets a public reply plus a DM with your link. Scope it to one post by pasting the post link, or run it on every post.

DM keywords

Someone messages a keyword and gets an instant reply, with up to 3 link buttons or an image.

Story replies and reactions

Answer everyone who replies to or reacts to your story.

Reel shares and new followers

Reply when someone shares a reel into your DMs, or welcome new followers.

Follow Gate

Ask people to follow you before the link arrives, with an “I’m following” button. Paid plans.

Email collection

Ask for an email in the DM and save it to your contacts, ready to export. Paid plans.

Next-post automations

Arm an automation now and it attaches to the next post or reel you publish.

Facebook Page and Messenger

Comment on a Facebook Page post or message the Page, get a Messenger DM. Comment and DM keyword rules work there too; Follow Gate and story triggers are Instagram only.

AI Replies

Turn on AI that answers your Instagram or Facebook DMs in your tone, with your instructions.

Results and fixes

Runs, DMs sent, link clicks and followers gained per automation, and a diagnosis when one stops replying.

Try these

What to ask your AI

  • “Create an automation for my latest reel that sends my guide when someone comments GUIDE. Show me before turning it on.”

  • “Make my GUIDE automation ask people to follow me before it sends the link.”

  • “Add email collection to my FREEBIE automation.”

  • “When someone messages PRICE, reply with my pricing page and a booking button.”

  • “Reply to everyone who answers my story with my latest offer.”

  • “Arm a LINK automation for the next reel I post.”

  • “Create a Facebook Page automation that sends my price list in Messenger when someone comments PRICE.”

  • “Which automation got the most link clicks this month?”

  • “My GIVEAWAY automation stopped replying. Find out why.”

  • “Turn on AI Replies with a friendly tone and my FAQ as instructions.”

Questions

No. The AI sets up and edits automations. Zaprep sends each DM when the automation fires, through Meta’s official Instagram and Messenger APIs.

No. Automations an AI creates are saved paused. Review it in the chat or the dashboard, then ask the AI to turn it on.

Meta’s messaging rules apply to every message: you can reply to people who commented or messaged you, within Meta’s time windows. A comment can receive one private reply, so Zaprep orders replies to make sure the DM lands.

Follow Gate and email collection need a paid plan for new automations. Everything else on this page works on Free, within the plan’s monthly limits.

Yes. Connect an Instagram professional account, or a Facebook Page for Messenger, in Zaprep first. Then connect your AI tool.

Last updated .

Connect Zaprep to your AI tool

Included on every plan, Free included. Claude connects in one click from its connector directory.