Muse can build its own connector to Zaprep. Ask it once, give it your Zaprep API key, and it can set up and check your Instagram and Facebook automations.
Set up a GUIDE automation on my latest reel that DMs my free guide link.
✓ list_posts✓ create_automationFound your latest reel on @maya.creates.
Drafted "Reel: GUIDE keyword", saved paused. Commenters who type GUIDE will get your guide link by DM. Turn it on now?
Example conversation. Real tool names.
AI assistant setup
Access to Muse. Muse has no form for adding MCP servers; you ask it in chat and it builds the connector itself.
Zaprep MCP server URL
https://www.zaprep.com/api/mcpIn Zaprep, open Settings, then API keys, and create a key named Muse.
In a Muse chat, say: "Create a custom connector for Zaprep using the MCP server https://www.zaprep.com/api/mcp with a bearer token."
Paste your zap_ key only into Muse’s secure credential prompt, never into the chat itself.
Muse lists the Zaprep tools and can use them in any chat.
Need an API key? Create one in Zaprep. Official Muse by Meta docs: Open Muse.
Try these
Copy a prompt, paste it into Muse by Meta, and adjust the keyword or link.
“Create a comment automation on my newest reel for keyword GUIDE that DMs my guide link.”
“How many DMs did my automations send this week?”
“Set up a Facebook Page automation that sends my price list when someone comments PRICE.”
“Why is my GIVEAWAY automation not replying?”
40+ tools
Everything you do in the Zaprep dashboard, except billing, is available as an MCP tool.
Comment-to-DM, DM keyword, story reply and follow-gated flows, from a post link or a plain description. Saved paused until you turn them on.
create_automationresolve_postduplicate_automationDMs sent, link clicks, followers gained and the full funnel for every automation.
get_analyticsget_automation_metricsget_automation_funnelFind out why a rule skipped, then pause, edit or switch it back on.
troubleshoot_automationget_automation_activitytoggle_automationTurn captions into ready-to-approve keyword automations, one post or all of them.
suggest_automationbulk_suggest_automationsanalyze_postList and export everyone who shared an email or messaged you.
list_contactsexport_contacts_csvScheduled automations, short links, link in bio, media kit and AI replies.
create_scheduled_automationcreate_linkupdate_link_in_bioBest for: Creators already using Meta’s AI who want their DM automations in the same place.
Sign-in
This guide uses an API key for Muse by Meta, the most reliable option there.
| OAuth | API key Muse by Meta | |
|---|---|---|
| Setup | Paste the URL, sign in to Zaprep | Create a key in Settings, then API keys |
| Best for | Chat apps and editors on your own machine | CLIs, CI, servers and workflow tools |
| Credentials stored | Short-lived tokens, refreshed automatically | One zap_ key you keep secret |
| Revoke | Disconnect it in Settings, then AI tools | Delete it in Settings, then API keys |
Limits
Channels
One connection covers every account in your Zaprep workspace.
Same server
One MCP URL, any client that speaks the Model Context Protocol.
Using something else? See the general MCP setup.
Muse builds the connector itself and stores credentials in its own secure credential store. An API key is the reliable way to hand it access. You can delete the key in Zaprep any time to cut it off.
No. Custom connectors in Muse are not reviewed by Meta, so you are trusting Zaprep directly. Zaprep is a Meta-verified Tech Provider and only uses Meta’s official APIs for your Instagram and Facebook data.
Yes. Zaprep runs its own remote MCP server at https://www.zaprep.com/api/mcp. No Zapier or other middleman is involved.
Yes. MCP access is included on every Zaprep plan, Free included. Your plan’s usual limits on automations and DMs still apply.
To run automations, yes: connect an Instagram professional account or a Facebook Page in Zaprep first. Without one the AI can only read your Zaprep settings.
Instagram professional accounts and Facebook Pages today. TikTok and YouTube are coming next.
New automations an AI creates are saved paused, so nothing sends until you or the AI turns it on after you confirm. Edits to an automation that is already on apply right away, and most AI apps ask before running a change. You can disconnect any AI app in Zaprep under Settings, then AI tools.
Yes. Once connected, the AI can list and export the contacts your automations collected, including emails. Only connect AI apps you trust, and disconnect any you stop using.
Open Settings, then AI tools in Zaprep and choose Disconnect next to the app. It is signed out right away. For an API key, delete it under Settings, then API keys.
Last updated . Menu names in other apps change often; the official docs link above has the latest.
Free plan, no card. Connect Instagram or a Facebook Page, then add Zaprep to your AI tool.