Media kit template
Everything a brand looks for in a creator media kit, a copy-and-paste template you can fill in today, example layouts for different niches, and a way to turn it into a live page that keeps your numbers current.
A media kit is a one-page summary a creator sends to brands to pitch a paid partnership. It shows who you are, who your audience is, how well your content performs, what you charge, and who you have worked with before. A good influencer media kit answers a brand's first questions before they ask, so the conversation can start with dates and deliverables instead of screenshots.
What to include
Two or three sentences on who you are, what you post, and who it's for. Add your handle, location, and a photo.
Your current follower count per platform. Brands check it against your profile, so keep it current.
How actively your audience reacts. Use the formula below and say how many posts you averaged.
Typical reach of a post or reel, averaged over your recent content rather than your best post.
Age ranges, gender split, and top countries or cities, copied from your Instagram insights.
Prices or starting prices per deliverable: feed post, reel, story set, UGC video, usage rights, bundles.
Brands you have worked with, what you made, and a link to the result where you can share it.
One clear way to reach you: email, DM, or a booking link. Say how fast you usually reply.
Engagement rate = average interactions per post ÷ followers × 100
Add up the likes, comments, saves and shares on your recent posts, divide by the number of posts to get average interactions, then divide by your follower count and multiply by 100. Use the same set of posts every time you update, for example your 10 most recent, so the number is comparable.
Example with made-up numbers: 10 posts with 4,000 interactions in total = 400 average interactions. 400 ÷ 20,000 followers × 100 = 2% engagement rate.
Free template
Paste it into a doc, a design tool, or an email, then replace everything in [brackets].
[YOUR NAME] | @[handle] [Niche] creator based in [city, country] ABOUT [2-3 sentences: what you post, who it's for, what makes your content different.] AUDIENCE Followers: [number] on Instagram | [number] on [other platform] Engagement rate: [x]% (average of my last [10] posts) Average reel views: [number] | Average likes: [number] Age: [18-24: x%] [25-34: x%] [35-44: x%] Gender: [x% women] [x% men] Top locations: [country/city x%] [country/city x%] [country/city x%] RATES (USD) Instagram feed post: from $[price] Instagram reel: from $[price] Story set (3 frames): from $[price] UGC video (no posting): from $[price] Usage rights: [terms and price] Bundle: [what's included] for $[price] PAST PARTNERS [Brand] - [what you made] - [result or link] [Brand] - [what you made] - [result or link] CONTACT [email] | DM @[handle] | [booking link] I usually reply within [time].
Media kit examples
Illustrative layouts for different kinds of creators. The creators are fictional and the examples show structure, not real statistics.
Example layout
Leads with results
Example layout
Leads with content
Example layout
Leads with audience
Example layout
Leads with deliverables
Format
Many creators keep both: a live link for first contact and a PDF export when a brand's team asks for an attachment.
Zaprep media kit
Zaprep's media kit is a public page at zaprep.com/m/your-name, built from your connected Instagram account.
Your follower count, profile photo and bio are read from your connected Instagram account each time the page loads.
Engagement rate, average views and average likes are calculated from your 10 most recent posts. You can override any of them by hand.
Enter age ranges, gender split and top locations from your Instagram insights. They show as simple charts.
List your deliverables and prices, add brand partners with logos and links, and show a grid of recent posts.
Brands tap one button to message you on Instagram. No email address is published on the page.
Your media kit stays private until you switch it on, and you choose the link.
The media kit is included on the Solo ($5.99/mo) and Growth ($14.99/mo) plans. It is not part of the Free plan.
FAQ
A short bio, follower count, engagement rate, average views or likes, audience demographics, a rate card, past collaborations and one clear way to contact you.
Divide your average interactions per post (likes, comments, saves and shares) by your follower count and multiply by 100. Say how many posts you averaged, for example your last 10.
It helps. Brands working with micro-creators still want to see your audience, engagement and rates in one place, and a clear kit makes a small account look organised.
Many creators list starting prices so brands can self-qualify, then send a custom quote. If you prefer to negotiate, list deliverables and say rates are available on request.
A design-tool PDF gives you more layout freedom but goes out of date as soon as you export it. A live media kit page keeps follower numbers current and is one link to share. Many creators use both.
The template on this page is free. Zaprep's live media kit page is included on the Solo plan ($5.99/mo) and the Growth plan ($14.99/mo); it isn't part of the Free plan.
You enter them yourself from your Instagram insights. Zaprep reads your follower count, profile photo, bio and recent posts from the connected account, but demographics are typed in by you.
Connect Instagram, fill in your rates and demographics, and publish your media kit on Solo or Growth.