Last updated: October 2026
Zaprep sorts buyers from browsers with intent keywords, sends hot leads straight to your booking page, and hands every contact to your sales process. Your DMs become a pipeline, not a pile of unread messages.
Built with security & compliance in mind
Instagram lead generation is turning people who engage with your content into qualified prospects you can sell to. With DM automation, an intent keyword such as PRICE or BOOK tells you what someone wants, an automated DM answers within seconds with the right next step (often a booking link), and the lead's details move into your sales process.
Zaprep connects to Instagram Business and Creator accounts, and to Facebook Pages, through the official Meta API and runs this exchange 24/7, so a hot lead never waits until morning for a reply. Its median reply time is about 6 seconds.
Only want to grow a newsletter list? Read our guide to collecting emails from Instagram DMs.
How it works
Qualify by keyword, route hot leads to your calendar, and hand everyone else to nurture. Set it up once and it runs around the clock.
Link your Instagram Business or Creator account, or a Facebook Page, through Meta's official login in about a minute. No developer setup.
Create one rule per buying signal: PRICE for pricing questions, BOOK for calls, INFO for general interest. The keyword someone types is your first qualifying question.
Give the BOOK rule a DM with a button to your booking page (Calendly, Cal.com, or any URL). Zaprep shortens the link and counts every click.
Ask for an email in the same DM, export Contacts as CSV into your CRM, and take over any conversation from the inbox when a lead needs a human.
Example flow
Here is a coach's qualification flow, where the keyword tells you how ready each person is to buy.
Caption: “Comment INFO for my free guide, or BOOK for a free 15-minute call.” Two Zaprep rules listen on the same post, one per keyword.
They get the guide plus an email ask, so they join your nurture list. No sales pressure yet.
Within seconds they get a DM with a “Pick a time” button that opens your booking page, and a public reply keeps the post active.
An “Ask for email” step saves their address to Contacts, so you can follow up even if they don't book today.
Booking-link clicks show on the Links page. Export Contacts as CSV for your CRM and reply personally from the inbox.
Track these numbers for each qualification rule to see which posts and keywords produce sales conversations.
Why it works
A comment is the first sign of interest. Automation makes sure the right next step reaches each person before that interest fades.
The word someone comments tells you their intent. Route PRICE, BOOK and INFO to different DMs instead of treating every commenter the same.
A booking link arrives in a DM button seconds after the comment, not the next morning when the moment has passed.
Export captured contacts as CSV for your CRM and step into any conversation in the Zaprep inbox when a lead needs a person.
Features
Zaprep is built for Instagram and Facebook Page DMs. These are the pieces you combine into a lead qualification and booking flow.
Fire different flows for different words, such as PRICE, BOOK or INFO, so each lead gets the reply that matches how ready they are.
Send a booking link, a pricing page and a case study in one DM. Every button link is shortened and click-tracked automatically.
Attach a rule to a single post, so a webinar post and a service post can each route leads to a different next step.
Capture an email inside the conversation, so leads who don't book today can still be followed up.
Require a follow before the DM is delivered, so every lead also becomes a follower you can reach with future content.
Every lead is saved with Instagram username, email, follower status and date. Export a CSV to import into HubSpot, Pipedrive or any CRM.
Decide whether repeat commenters re-enter the flow daily, weekly, or just once, so a lead isn't sent the same pitch twice.
Jump into any DM conversation manually. When a lead asks a detailed question, a person can take over in the Zaprep inbox.
Ready to turn comments into booked calls?
The Free plan includes 1,000 Active Contacts/month, enough to test a booking flow. Upgrade to Solo ($5.99/mo) or Growth ($14.99/mo) for email capture and Follow Gate.
Use cases
Ask followers to comment BOOK for a free consult. Zaprep sends a DM with a booking-page button while intent is fresh, and saves the commenter to Contacts.
People who comment PRICE are telling you they are evaluating. Send your pricing page and a call link, and treat clicks as warm leads.
A photographer can run WEDDING and PORTRAIT as separate rules, so each enquiry gets the right packages and the conversation shows which service they want.
Collect emails for a free webinar with one keyword, then offer a call link to people who comment CALL on the replay post.
Unlike manual DM outreach or generic chatbot platforms, Zaprep is built for Instagram Business accounts and Facebook Pages working within Meta's API rules. Compared with tools like ManyChat, Zaprep offers a simpler setup and lower pricing; see our ManyChat alternative comparison. Read more about Instagram automation broadly, explore pricing, or visit the blog for strategy guides.
FAQ
Use the keyword as your qualifying question. Ask people to comment different words depending on what they want, for example INFO for a free guide and BOOK for a call, and give each keyword its own Zaprep rule and DM. The keyword someone picks tells you how ready they are to buy.
Yes. Add a button to the DM that links to your booking page, such as Calendly, Cal.com or your own calendar URL. Zaprep shortens the link and counts clicks on the Links page, so you can see how many people opened your booking page.
Not natively. The handoff is a CSV export from the Contacts page (Instagram username, email, follower status and date), which you can import into HubSpot, Pipedrive, Salesforce or any CRM. Zaprep does not currently offer an outgoing webhook or a Zapier integration.
Yes, when it runs on the official Meta API. Zaprep uses Meta's messaging API for business accounts, never asks for your password, and only messages people who commented, replied to a story, or DMed you first.
The Free plan supports up to 1,000 Active Contacts per month on 1 connected account. Email collection and Follow Gate start on the Solo plan ($5.99/mo, 5,000 Active Contacts on 2 accounts); the Growth plan ($14.99/mo) raises the limit to 15,000+ Active Contacts across 5 accounts, with extra usage at $0.99 per 1,000.
Free plan. No credit card. Set up your first qualification flow in minutes.