Updated October 2026
InstaChamp is the Instagram and Messenger DM tool made by MobileMonkey, whose products are now sold under the Customers.ai name. It's still listed on customers.ai, but the company now leads with ecommerce visitor identification. Zaprep focuses on DM automation: comment-to-DM, keyword triggers, story replies and email collection, priced on Active Contacts.
No credit card required · Free plan available · Setup in under 5 minutes
Built with security & compliance in mind
InstaChamp was built by MobileMonkey as an Instagram and Facebook DM automation tool. MobileMonkey's products are now sold under the Customers.ai name: InstaChamp's page is at customers.ai/instachamp, and its sign-up links still point to app.mobilemonkey.com. That page lists a free VIP Edition and an InstaChamp Platinum plan at $19/month, plus limited-time promotional prices. If you want a tool focused on Instagram comment and DM automation, Zaprep is an alternative: it connects with Instagram Business Login (no Facebook Page needed for Instagram) and offers a Free plan ($0, 1 account, 1,000 Active Contacts a month), Solo at $5.99/mo and Growth at $14.99/mo. Setup takes under 5 minutes. Last verified: October 19, 2026, against customers.ai and customers.ai/instachamp.
InstaChamp still exists, but a lot has changed around it.
Part of a bigger platform now
MobileMonkey's products now sit under Customers.ai, whose homepage leads with website visitor identification for ecommerce brands. InstaChamp is listed as its DM automation product rather than the main focus.
Two brand names to navigate
The website and help center say Customers.ai, while logins and sign-ups go through app.mobilemonkey.com. That can be confusing when you're looking for support, billing or your account.
Promotional pricing to check
The InstaChamp page shows limited-time "this week" prices next to the $19/month Platinum list price, so check the current offer before you commit. Zaprep's prices are fixed and published: $0, $5.99 and $14.99 a month.
A side-by-side look at the features that matter for Instagram DM automation. Updated October 2026.
| Feature | Zaprep | InstaChamp |
|---|---|---|
| Free plan | 1 account, 1,000 Active Contacts/mo | Free VIP Edition listed (limits: see vendor site) |
| Paid plans | Solo $5.99/mo · Growth $14.99/mo | Platinum $19/mo list price (promo prices shown) |
| Pricing model | People messaged per month (Active Contacts) | See vendor site |
| Company focus | Instagram & Facebook DM automation | Customers.ai leads with ecommerce visitor ID |
| Instagram connection | Instagram Business Login, no Facebook Page needed | See vendor site |
| Comment → DM automation | ✓ Yes | ✓ Yes |
| Facebook Messenger | ✓ Yes (Facebook Pages) | ✓ Yes |
| Story reply automation | ✓ Yes | Not verified |
| Follow Gate | ✓ Solo & Growth | Not verified |
| Email collection in DMs | ✓ Solo & Growth | Not verified |
InstaChamp details from customers.ai and customers.ai/instachamp, checked October 19, 2026. "Not verified" means we couldn't confirm it on the vendor's own site, so check with the vendor. Prices change.
Comment → DM automation
When someone comments a keyword on your post, Zaprep automatically slides into their DMs with your reply. Works on feed posts, Reels, and carousels.
Story reply automation
Turn story reactions and replies into automated DM conversations, perfect for product launches, giveaways, and lead magnets.
Follow Gate (Solo & Growth)
Only send the DM after the user follows your account. Zaprep detects the follow via webhook and sends the queued reply automatically: no manual checks.
Email collection from DMs (Solo & Growth)
Build your email list directly inside Instagram. Zaprep asks for an email in the DM conversation and saves it to your contacts dashboard.
Unified inbox
Read and reply to all Instagram DMs and comments from a single inbox view. Never miss a message even when automations are handling the bulk of replies.
Official Instagram API
Zaprep connects with Instagram Business Login and uses only Meta's official APIs: no browser automation, no scraping, no password sharing.
No migration tool needed: Instagram automations are simple enough to recreate in minutes.
Create a free Zaprep account
Sign up with email or Google. No credit card required. Your free plan is active immediately.
Connect your Instagram Business account
Authorise via the official Meta OAuth flow in under 60 seconds. No developer tokens or manual setup.
Build your first automation rule
Set a keyword trigger on comments or DMs, write the auto-reply, configure optional follow gate or email collection, and go live.
Zaprep counts only Active Contacts, the people you actually message each month, so your bill doesn't grow with your follower count. Only need one account? Solo is $5.99/mo for 5,000 Active Contacts, with Follow Gate and email collection.
Free
$0
per month
Growth
$14.99
per month
Is InstaChamp still available?
Yes, as of October 19, 2026. InstaChamp has a product page at customers.ai/instachamp ("InstaChamp by Customers.ai") with a free VIP Edition and a Platinum plan listed at $19/month, and sign-ups go through app.mobilemonkey.com. We couldn't find a public roadmap for it, so check with Customers.ai about current features and support.
What happened to InstaChamp?
InstaChamp was built by MobileMonkey as an Instagram and Facebook DM automation tool. MobileMonkey's products are now sold under the Customers.ai name: the help center is branded Customers.ai, and logins and sign-ups still go through app.mobilemonkey.com. As of October 19, 2026, the Customers.ai homepage leads with website visitor identification for ecommerce and lists InstaChamp as its DM automation product.
Why switch from InstaChamp to Zaprep?
If Instagram DM automation is your main need, Zaprep is built around it: comment-to-DM, keyword triggers and story replies, plus Follow Gate and email collection on the Solo and Growth plans. It connects with Instagram Business Login (no Facebook Page needed for Instagram) and its prices are published: Free $0, Solo $5.99/mo and Growth $14.99/mo. Only Active Contacts count: the people your automations message in a month.
Is Zaprep better than InstaChamp?
It depends on what you need. Zaprep focuses on Instagram and Facebook DM automation through the official Meta APIs, with Active Contacts pricing (only people you message each month count), comment-to-DM flows, story reply triggers, and Follow Gate and email collection on paid plans. Setup takes under 5 minutes. If you rely on a specific InstaChamp feature, check that it's on our feature list before you switch.
How long does it take to set up Zaprep after leaving InstaChamp?
Under 5 minutes. Sign up, connect your Instagram Business account via the official Meta OAuth flow, create a keyword trigger rule, write your DM reply, and toggle it live. No developer needed.
Does Zaprep have a free plan?
Yes. Zaprep's Free plan costs $0: 1 connected account, unlimited automation rules, and 1,000 Active Contacts per month. No credit card required. Upgrade to Solo ($5.99/mo) for 5,000 Active Contacts, Follow Gate, and email collection on 2 accounts, or Growth ($14.99/mo) for 15,000+ Active Contacts and 5 accounts as you grow.
Learn more about Instagram automation
Free plan available. Published prices. Instagram DM automation that stays focused.