Notion + Zaprep

Plan in Notion, run the DMs with Zaprep

Add Zaprep to Notion Agent and it can turn a launch plan into Instagram and Facebook automations, then write the results back into your docs.

Notion Agent and Custom AgentsOAuth sign-inBusiness and Enterprise
NotionZaprep connected

Read my "October launch" page and set up a comment automation on each reel listed, using the keyword and link in the table.

✓ resolve_post✓ create_automation✓ toggle_automation

Found 3 reels in the table on "October launch".

Drafted 3 automations (EBOOK, WEBINAR, DISCOUNT), saved paused. I added a "Zaprep status" column to the table. Turn them on?

Example conversation. Real tool names.

AI assistant setup

How do I connect Zaprep to Notion?

Notion Business or Enterprise. A workspace admin must allow custom MCP servers. Web and desktop only, not mobile yet.

Server URL
https://www.zaprep.com/api/mcp
Sign-in
OAuth: log in to Zaprep and approve
Cost
Included on every Zaprep plan, Free included
New automations
Saved paused until you turn them on
Platforms
Instagram and Facebook Pages
Revoke
Settings, then AI tools in Zaprep

Zaprep MCP server URL

https://www.zaprep.com/api/mcp
  1. 1

    Allow custom MCP

    A workspace admin turns on custom MCP servers in Notion’s Connections settings.

  2. 2

    Add Zaprep

    Go to Settings, then Connections, then Discover, and choose Add Custom MCP. Paste the MCP URL below.

  3. 3

    Sign in

    Approve access in the Zaprep window. Every teammate connects with their own Zaprep login.

  4. 4

    Custom Agents

    For a Custom Agent, open its settings, then Tools & Access, then Add connection, and add Zaprep there too. Custom Agents keep separate connections.

Official Notion docs: Notion MCP help.

Try these

What can you ask Notion?

Copy a prompt, paste it into Notion, and adjust the keyword or link.

Plan to automation

“Create the automations listed on this page, paused, and link each one back in the table.”

Weekly report

“Write this week’s DM and link click numbers into my Marketing dashboard page.”

Content calendar

“For each post in my content calendar database, suggest a keyword automation.”

Leads

“Add everyone who shared an email this week to my Leads database.”

40+ tools

What can Notion do with Zaprep?

Everything you do in the Zaprep dashboard, except billing, is available as an MCP tool.

Create automations

Comment-to-DM, DM keyword, story reply and follow-gated flows, from a post link or a plain description. Saved paused until you turn them on.

create_automationresolve_postduplicate_automation

Read the numbers

DMs sent, link clicks, followers gained and the full funnel for every automation.

get_analyticsget_automation_metricsget_automation_funnel

Fix what broke

Find out why a rule skipped, then pause, edit or switch it back on.

troubleshoot_automationget_automation_activitytoggle_automation

Get AI suggestions

Turn captions into ready-to-approve keyword automations, one post or all of them.

suggest_automationbulk_suggest_automationsanalyze_post

Work your leads

List and export everyone who shared an email or messaged you.

list_contactsexport_contacts_csv

Run the rest

Scheduled automations, short links, link in bio, media kit and AI replies.

create_scheduled_automationcreate_linkupdate_link_in_bio

Best for: Teams that plan launches and content in Notion.

See every tool · What it can set up on Instagram

Sign-in

OAuth or API key?

Notion signs in with OAuth, so you never handle a key.

OAuth NotionAPI key
SetupPaste the URL, sign in to ZaprepCreate a key in Settings, then API keys
Best forChat apps and editors on your own machineCLIs, CI, servers and workflow tools
Credentials storedShort-lived tokens, refreshed automaticallyOne zap_ key you keep secret
RevokeDisconnect it in Settings, then AI toolsDelete it in Settings, then API keys

Limits

What Notion cannot do in Zaprep

  • Send DMs or comment replies outside your automations. The AI sets up rules; Zaprep sends through Meta’s official APIs.
  • Turn on a new automation it created unless you, or the AI after you confirm, switch it on.
  • Touch billing, payments or your plan.
  • Connect, reconnect or remove your Instagram and Facebook accounts.
  • Read your Instagram password. Accounts are connected with Meta login, and the AI signs in to Zaprep, not Instagram.

Channels

Which platforms can Notion automate?

One connection covers every account in your Zaprep workspace.

Notion + Zaprep FAQ

Custom MCP servers need Notion Business or Enterprise, and an admin has to allow them. Zaprep itself works on every Zaprep plan, Free included.

Your workspace admin has not allowed custom MCP servers yet, or you are on mobile. Ask the admin, and use Notion on the web or desktop.

No. Custom Agents keep their own connections, so add Zaprep in the agent’s Tools & Access settings and sign in again.

Yes. Zaprep runs its own remote MCP server at https://www.zaprep.com/api/mcp. No Zapier or other middleman is involved.

Yes. MCP access is included on every Zaprep plan, Free included. Your plan’s usual limits on automations and DMs still apply.

To run automations, yes: connect an Instagram professional account or a Facebook Page in Zaprep first. Without one the AI can only read your Zaprep settings.

Instagram professional accounts and Facebook Pages today. TikTok and YouTube are coming next.

New automations an AI creates are saved paused, so nothing sends until you or the AI turns it on after you confirm. Edits to an automation that is already on apply right away, and most AI apps ask before running a change. You can disconnect any AI app in Zaprep under Settings, then AI tools.

Yes. Once connected, the AI can list and export the contacts your automations collected, including emails. Only connect AI apps you trust, and disconnect any you stop using.

Open Settings, then AI tools in Zaprep and choose Disconnect next to the app. It is signed out right away. For an API key, delete it under Settings, then API keys.

Last updated . Menu names in other apps change often; the official docs link above has the latest.

Let Notion run your DM automations

Free plan, no card. Connect Instagram or a Facebook Page, then add Zaprep to your AI tool.