See how many hours and leads you’re losing every month without automation.
Hours spent on manual replies
14h
per month
Cost of your time
$700
per month
Leads captured manually
22
from replies you sent
Leads lost to no-reply
34
comments + DMs ignored
No credit card required · Free plan forever
Enter your monthly Instagram comment and DM volume, the share of them you currently reply to by hand, and how long each reply takes. The calculator multiplies your total interactions by your reply rate to estimate hours spent per month, then applies your hourly rate to show the cost of that time. It also applies your stated lead-conversion rate to both the interactions you replied to and the ones you didn’t, so you can see leads captured versus leads likely lost to no-reply.
All figures are directly derived from the numbers you enter — there’s no hidden multiplier or industry benchmark baked in. Change any slider and the estimate updates immediately, so you can model your own account’s realistic reply behavior instead of a generic average.
Every comment or DM that goes unanswered is a missed chance to qualify a lead, answer a pricing question, or push someone toward checkout — and the ones you do answer manually still cost real time: opening Instagram, finding the thread, typing a reply, and switching back to whatever you were doing before. Automation removes the manual step for repetitive questions (pricing, availability, “how do I order”) while leaving room for a human to step in on anything that needs real judgment.
They’re starting placeholders, not benchmarks — adjust every slider to match your own account’s comment/DM volume, reply habits, and hourly rate for an estimate specific to you.
No — this tool estimates time and lead impact only. Actual automated reply volume is subject to Meta’s Messaging API rate limits, which vary by account.
Yes, no signup required to use the calculator itself.