Official Meta API · No Scraping · No Ban Risk
Automatically reply to DMs, comments, and story reactions 24/7 — powered by the official Meta Graph API. Convert every touchpoint into a conversation without lifting a finger.
Built with security & compliance in mind
An Instagram DM bot is software that automatically sends and replies to Instagram direct messages on behalf of a business account. Using the official Meta Business Messaging API, a DM bot can respond to comment-triggered conversations, handle incoming story reactions, and answer frequently asked questions — all in real time, around the clock. Unlike unofficial automation tools that scrape Instagram or simulate human clicks, a compliant DM bot connects through Meta-approved OAuth and webhook infrastructure. Businesses use Instagram DM bots to qualify leads, deliver discount codes, collect email addresses, and provide instant customer support without manual effort. Zaprep's Instagram DM bot combines keyword triggers, retrigger scheduling, and follow-gate logic to give you full control over every automated conversation.
Zaprep covers every Instagram entry point — comments, DMs, and story replies — with one simple rule builder.
When someone comments on your post with a keyword like "link" or "price", Zaprep instantly slides into their DMs with your pre-written message. Works on Reels, carousels, and feed posts.
Learn about comment auto-reply →Turn story reactions and replies into automated conversations. Send a lead magnet, offer a discount, or start an email collection flow — triggered the moment someone reacts to your story.
Define keywords that fire your bot — "info", "price", "free", or anything else. Combine with follow-gate logic so the automation only sends to users who already follow your account.
See the full feature set on our Instagram automation page.
Sign in with your Instagram Business account via the official Meta OAuth flow. Takes 60 seconds — no API keys to copy.
Pick a trigger (comment, DM, story reply), add optional keyword filters, write your reply, and configure any follow-gate or retrigger settings.
Publish your rule and Zaprep starts listening instantly via Meta webhooks. Every qualifying trigger fires an automated reply in real time, 24/7.
The only Instagram DM bot you should trust is one built on the official Meta API. Here's how Zaprep keeps your account safe.
Every message is sent through Meta's Business Messaging API — the same infrastructure used by enterprise brands. No third-party clients, no browser automation.
Zaprep never scrapes Instagram, simulates likes, or uses emulated devices. All data comes from official Meta webhooks and Graph API endpoints only.
Every inbound webhook is verified using HMAC-SHA256 before processing. Only genuine Meta events trigger your automations.
Your Instagram access tokens are encrypted at rest using AES-256-GCM and decrypted only at the point of use — never stored in plain text.
Switching from a risky tool? See how Zaprep compares to ManyChat →
Start free. Upgrade only when you need more volume.
$0
Forever free
$19
per month
$49
per month
Yes — when built on the official Meta Graph API, an Instagram DM bot is completely safe. Zaprep uses only Meta-approved endpoints, so your account is never at risk of being banned or shadowbanned. Bots that rely on scraping or unofficial automation tools violate Instagram's Terms of Service, but Zaprep does not.
An Instagram DM bot can automatically reply to direct messages, respond to comment-triggered DMs, send follow-up messages when users reply to your stories, collect email addresses from conversations, and route replies based on keywords. With Zaprep you can also set retrigger schedules and require a follow before the automation fires.
Sign up at Zaprep, connect your Instagram Business account via the official Meta OAuth flow, then create an automation rule. Choose your trigger (comment, DM, story reply), set your keyword filters if needed, write your reply message, and publish. The bot goes live instantly — no coding required.
Bots that scrape data or use unofficial APIs violate Instagram's Terms of Service. Zaprep is different: it is built on the Meta Business Messaging API and the Instagram Graph API, both of which are Meta-approved products for businesses. Zaprep follows all platform policies.
Zaprep offers a free plan (up to 300 messages per month, 1 account, 3 rules). The Starter plan is $19/month for up to 2,000 messages, and the Pro plan is $49/month for up to 10,000 messages. All plans include access to the core DM bot features.
More questions? Read our blog or Instagram automation guide.
Join thousands of creators and businesses using Zaprep to respond faster, capture more leads, and grow on Instagram — without the manual work.