Templates

Instagram Automation Message Templates

Copy-paste starting points for comment triggers, follow gates, email collection, and story replies. Customize the bracketed parts and drop them straight into a Zaprep automation rule.

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Comment → DM (keyword trigger)

Simple link delivery

Comment contains: "LINK"

Hey {username}! 👋 Here's the link you asked for: [your link]. Let me know if you have any questions!

Pricing / info request

Comment contains: "PRICE" or "HOW MUCH"

Thanks for asking, {username}! Here's our current pricing: [link/details]. Want me to answer any specific questions before you decide?

Waitlist / interest capture

Comment contains: "INTERESTED" or "ME"

You're on the list, {username}! I'll send you the details as soon as they're ready. In the meantime, what's the #1 thing you want to know about this?

Follow gate

Gate message (before they follow)

Sent automatically when require_follow is on and the sender isn't following yet

Almost there! Follow @{your_account} and tap "I'm following ✅" below and I'll send your link right away.

Delivery message (after they follow)

Sent automatically once the follow is confirmed

Thanks for the follow, {username}! 🎉 Here's what you came for: [link]

Email collection flow

First ask

Sent as the first message in an email-collection automation

Hey {username}! Drop your email below and I'll send the full guide straight to your inbox 📩

Confirmation after email received

Sent after a valid email is captured

Got it — check your inbox in the next few minutes! While you wait, feel free to ask me anything.

Story reply / reaction

Reaction to a poll or CTA story

Story reaction (any emoji) on a specific story

Thanks for reacting, {username}! Since you're interested — here's the link: [link]

Keyword reply on a story

Story reply contains: "YES"

Awesome, {username}! Sending it your way now: [link/details]

Tips for writing your own

Keep the first message short

People decide whether to keep reading in the first line. Lead with the thing they asked for, not a long intro.

Always include the person's username

Personalization (e.g. {username}) makes an automated reply feel like a real response, not a mass broadcast.

Match the trigger keyword to the caption CTA

If your post says "comment LINK for the guide," your automation rule's keyword should be exactly "LINK" — mismatches mean missed replies.

Test with a second account before going live

Comment or DM your own trigger keyword from a friend's or second account to confirm the reply fires correctly before relying on it for a launch.

Not sure which trigger fits your goal?

Check the automation glossary for definitions of every trigger type, or read the full feature overview.