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Facebook Messenger auto reply & automation

Turn every Facebook comment into a Messenger conversation.

Zaprep auto-replies to comments on your Facebook posts, slides the conversation straight into Messenger, and delivers the link — before you'd have finished typing one reply by hand.

Free plan · Connects directly to your Facebook Page · No code required
facebook.com/novastudio/posts
Nova Studio
Sponsored · 2m

New drop is live 👇 comment "LINK" and we'll send it straight to you.

Maya Ortiz LINK please! 😍
2mLikeReply
Page responded privately
Hi Maya! Sent you the link — check your Messenger 👇
Author1mReply
Nova Studio
Nova Studio is responding to a comment you wrote on their Page. View comment
Comment automationAuto-replies to commentsComment → Messenger DMAutomatic link deliveryMessenger conversations
Setup

Live on your Page in three steps, not three weeks.

No developers, no Zapier, no separate chatbot builder to learn.

01

Connect your Page

Securely link your Facebook Page in under a minute. Zaprep only requests what it needs to read comments and send messages on your behalf.

02

Set your rules

Pick the keywords or automate every comment, write your public reply and your Messenger message, and attach the link you want delivered.

03

Go live

Zaprep watches your posts and Messenger inbox around the clock, replying and sending links the instant someone engages.

The upgrade

One comment. One automatic DM. Zero copy-pasting.

The moment someone comments on your post, Zaprep replies publicly, opens a Messenger conversation with them, and hands over the link — all automatically, all in the seconds after they hit "post," not hours later when you finally check your notifications.

Trigger a DM from any commentEvery comment or only ones matching your keywords
Deliver the link automaticallyProduct page, booking form, or lead capture — sent instantly
Sounds like you, not a botWrite it once, Zaprep sends it exactly the way you would
Public comment
"LINK please! 😍"
Page responded privately
"Sent you the link — check Messenger! 👇"
Messenger DM opens automatically
See it in action

Four automations. One Facebook Page.

Explore how each part of Zaprep's Messenger automation works — click a tab or let it play.

No code · Cancel anytime
facebook.com/studiowick/posts
Studio Wick
Just now

Restock alert 🔔 everything's back — comment below!

Priya S. Is the black one still available?
3mLikeReply
Page responded privately
Yes! Still in stock 🖤 — check your Messenger
Author2mReply
Rio A. Do you have size M?
1mLikeReply
Page responded privately
We do! Sent sizing info your way 📏
Author1mReply
facebook.com/studiowick/posts
Studio Wick
Just now

Restock alert 🔔 everything's back — comment below!

Priya S. Is the black one still available?
3mLikeReply
Page responded privately
Yes! Still in stock 🖤 — check your Messenger
Author2mReply
Studio Wick
Studio Wick is responding to a comment you wrote on their Page. View comment
Hey Priya! Saw your comment 👋 the black one's still in stock — want the link?
Studio Wick
Here you go 👇
Studio Wick
Does this run true to size?
It runs slightly small — we'd size up 👍
Before & after

You were never the bottleneck. Your inbox was.

Without Zaprep

Replying manually

  • You reply to comments one by one, hours later
  • Interested buyers ask "link?" and never hear back
  • Messenger sits unanswered overnight
  • Every sale depends on you being online
With Zaprep

Automatic, always on

  • Every comment gets an instant public reply
  • Comments become Messenger conversations automatically
  • Links land in their inbox the second they ask
  • You're making content, not typing replies
Built for

Whoever's running the Page, Zaprep's got the reply.

Creators

Turn engaged followers into Messenger conversations without living in your notifications.

Businesses & brands

Answer every customer the second they comment — even after you've closed for the day.

Agencies

Run comment-to-DM automation across every client Page, from one Zaprep dashboard.

Social media marketers

Attach automation to a single post or a full campaign, and launch it in minutes.

Already automating Instagram with Zaprep?

Facebook Messenger automation lives in the same account — same dashboard, same simple rules, one more channel covered.

Included in your account
Simple pricing

Start free. Upgrade when you grow.

Facebook Page automation is included on the free Starter plan. Creator removes the monthly message cap and the Zaprep signature.

Starter
$0/ forever
  • 2 connected accounts (Facebook Pages or Instagram)
  • 1,000 automated messages / month
  • Comment auto-replies
  • Comment → Messenger DM automation
  • Keyword auto-replies in Messenger
  • Email collection in Messenger
Start free
No credit card · Automated DMs include a small “Sent via @zaprep_official” signature
Creator — Early Bird
$2.99/ month
  • Everything in Starter
  • Unlimited automated messages
  • Up to 5 connected accounts
  • No Zaprep signature in DMs
  • Automatic link delivery in Messenger
  • Cancel anytime, no contracts
Billed monthly · Regular price $9.99/month
Questions

Frequently asked questions

It watches the comments on your Facebook posts, replies to them automatically, and can turn any comment into a private Messenger conversation — including sending a link — without you doing it by hand.

Yes. Zaprep can auto-reply to every comment on a post, or only to comments that match keywords you choose, so replies still feel relevant to what people actually asked.

Yes — that's the core of Zaprep's Facebook automation. When someone comments, Zaprep can automatically open a Messenger conversation with them and send your message.

Yes. You attach the link you want delivered — a product page, a booking form, anything — and Zaprep sends it inside the Messenger conversation automatically.

No. Everything is set up with plain rules — pick your triggers, write your reply, attach your link. No code and no separate chatbot builder required.

Zaprep connects directly to the Facebook Page you choose and only requests the permissions it needs to read comments and send messages on your behalf. You stay in control and can disconnect at any time.

Connect your Facebook Page to Zaprep, create a rule, pick a trigger — a keyword in a comment or in a Messenger message — and write the reply. Zaprep sends it automatically in Messenger, with buttons or a link if you add them, every time the trigger matches.

Meta Business Suite's automated responses cover basics like instant replies, away messages and FAQ buttons inside Messenger. Zaprep adds keyword-triggered replies to post comments, turns a comment into a private Messenger DM with a link, and lets you scope rules to specific posts.

Yes. When someone comments on your post, Zaprep can send them a private Messenger message even if they have never messaged your Page before.

Facebook Page automation is included on the free Starter plan — 2 connected accounts and 1,000 automated messages a month, with a small Zaprep signature on DMs. Creator is $2.99/month (Early Bird) for unlimited messages, up to 5 accounts and no signature, with no contract — cancel whenever you want.

Stop typing the same reply twice.

Connect your Facebook Page and let Zaprep handle comments and Messenger — so you can focus on what you post next.

Read the FAQ