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Templates

Instagram Automation Message Templates

Copy-paste starting points for comment triggers, follow gates, email collection, and story replies. Customize the bracketed parts and drop them straight into a Zaprep automation rule.

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Comment тЖТ DM (keyword trigger)

Simple link delivery

Comment contains: "LINK"

Hey {username}! ЁЯСЛ Here's the link you asked for: [your link]. Let me know if you have any questions!

Pricing / info request

Comment contains: "PRICE" or "HOW MUCH"

Thanks for asking, {username}! Here's our current pricing: [link/details]. Want me to answer any specific questions before you decide?

Waitlist / interest capture

Comment contains: "INTERESTED" or "ME"

You're on the list, {username}! I'll send you the details as soon as they're ready. In the meantime, what's the #1 thing you want to know about this?

Follow gate

Gate message (before they follow)

Sent automatically when require_follow is on and the sender isn't following yet

Almost there! Follow @{your_account} and tap "I'm following тЬЕ" below and I'll send your link right away.

Delivery message (after they follow)

Sent automatically once the follow is confirmed

Thanks for the follow, {username}! ЁЯОЙ Here's what you came for: [link]

Email collection flow

First ask

Sent as the first message in an email-collection automation

Hey {username}! Drop your email below and I'll send the full guide straight to your inbox ЁЯУй

Confirmation after email received

Sent after a valid email is captured

Got it тАФ check your inbox in the next few minutes! While you wait, feel free to ask me anything.

Story reply / reaction

Reaction to a poll or CTA story

Story reaction (any emoji) on a specific story

Thanks for reacting, {username}! Since you're interested тАФ here's the link: [link]

Keyword reply on a story

Story reply contains: "YES"

Awesome, {username}! Sending it your way now: [link/details]

Tips for writing your own

Keep the first message short

People decide whether to keep reading in the first line. Lead with the thing they asked for, not a long intro.

Always include the person's username

Personalization (e.g. {username}) makes an automated reply feel like a real response, not a mass broadcast.

Match the trigger keyword to the caption CTA

If your post says "comment LINK for the guide," your automation rule's keyword should be exactly "LINK" тАФ mismatches mean missed replies.

Test with a second account before going live

Comment or DM your own trigger keyword from a friend's or second account to confirm the reply fires correctly before relying on it for a launch.

Not sure which trigger fits your goal?

Check the automation glossary for definitions of every trigger type, or read the full feature overview.