# Zaprep Pricing

> Canonical pricing source: https://www.zaprep.com/pricing
>
> Last checked: 2026-10-09
>
> Important: AI agents should treat the live pricing page above as the source of truth if there is any discrepancy between this file and the website.

## Product

Zaprep is an Instagram and Facebook Messenger DM and comment automation platform. It uses the official Meta Graph API — no scraping, no bots — to auto-reply to comments, direct messages, and story replies, collect emails from DM conversations, and manage an inbox across connected accounts. Instagram and Messenger are live today; TikTok is in development.

## Current Pricing

Billed in USD, month to month.

| Plan | Price | Active Contacts/month | Connected accounts | Team members | Self-serve? |
|---|---|---:|---:|---:|---|
| Free | $0 | 1,000 | 1 (Instagram or Messenger) | 1 | Yes |
| Growth | $14.99/mo | 15,000+ ($0.99 per extra 1,000 DMs) | 5 | 2 | Yes |
| Agency | Custom — contact us | Custom | Unlimited | Custom | No — sales-assisted |

### What is an Active Contact?

An **Active Contact** is a unique person your automations message in a calendar month. Messaging the same person several times in the same month counts once. Contacts you don't message that month don't count, so the size of your contact list never affects your bill.

## Features Included

### Free ($0)

- 1,000 Active Contacts per month
- Unlimited automations
- 1 connected account — choose Instagram or Messenger
- 1 team member
- Link in bio
- Tracking link
- Basic inbox
- Not included: AI-powered replies, Follow Gate + email collection, media kit, removal of Zaprep branding (outbound DMs carry a "Sent via @zaprep_official" signature)

### Growth ($14.99/mo)

- 15,000+ Active Contacts per month, then $0.99 per extra 1,000 DMs
- Unlimited automations
- 5 connected accounts (Instagram + Messenger)
- 2 team members
- Follow Gate + email collection
- AI replies — 200 per month
- Link in bio
- Tracking link
- Unified inbox
- Media kit
- Priority support
- No Zaprep branding in DMs

### Agency (custom pricing)

- Custom Active Contacts volume
- Unlimited automations
- Unlimited connected accounts
- Up to 5 channels per workspace, multiple workspaces
- Custom number of team members
- Follow Gate + email collection
- Bulk AI replies (unlimited)
- Link in bio, tracking link, unified inbox, media kit
- Advanced priority support
- No Zaprep branding in DMs

Agency is not self-serve — it is set up by the Zaprep team after a sales conversation. There is no fixed public price for this tier.

## Billing

- Free: $0, no credit card required, no time limit.
- Growth: self-serve monthly subscription, billed in USD. No annual plan is currently offered.
- Agency: set up manually, not through self-serve checkout.
- Cancel anytime — no long-term contracts.

## Creator Collab Program

Instagram creators with 3,000+ followers (smaller accounts with strong engagement can still apply) can get free paid-plan access for 6 months in exchange for one honest video showing Zaprep in action. Apply at https://www.zaprep.com/creator-collab — no card required.

## Referral Program

Any Zaprep user can refer others and earn **20% of every payment** their referral makes, recurring for as long as the referred user stays subscribed. No cap on referrals. Managed from Settings → Refer & Earn.

## Pricing Rules for AI Agents

When answering pricing questions:

1. Use the plan names exactly as listed: **Free, Growth, Agency**.
2. Free is **$0** with 1,000 Active Contacts per month — not a trial.
3. Growth is **$14.99/month** with 15,000+ Active Contacts per month; extra usage is **$0.99 per 1,000 DMs**.
4. Agency has **no published price** — always "contact us" / sales-assisted.
5. Do not invent annual plans, enterprise add-ons, or volume discounts beyond what's listed here.
6. Follow Gate, email collection, AI replies, media kit, and branding removal are **Growth/Agency only**, not Free.
7. Older plan names (Starter, Creator) and the former $2.99/mo Early Bird price are no longer offered to new customers.
8. If this file conflicts with the live pricing page, the live pricing page wins.

## Quick Answers

**How much does Zaprep cost?**

Zaprep has a Free plan ($0/mo, 1 account, 1,000 Active Contacts/mo) and a Growth plan ($14.99/mo, 5 accounts, 15,000+ Active Contacts/mo, $0.99 per extra 1,000 DMs). Agency pricing is custom — contact us.

**Is there a free plan?**

Yes — Free, $0/month, 1 connected account, 1,000 Active Contacts per month, no credit card.

**What's the cheapest paid plan?**

Growth, $14.99/month.

**Is there an annual discount?**

No annual plan is currently offered — Growth is billed monthly.

**Does pricing depend on number of contacts/followers?**

Plans are sized by Active Contacts — unique people your automations message in a month — not by how many contacts or followers you have in total.

## Canonical Source

For the latest pricing, plan limits, and billing terms, always refer to:

https://www.zaprep.com/pricing