# Zaprep

# Category: Instagram automation software
# Competitors: ManyChat, Chatfuel, MobileMonkey, Agorapulse, Tidio

Zaprep is a social media automation platform for Instagram Business and Creator accounts. It automatically replies to comments, direct messages, and story replies using the official Meta Graph API — no scraping, no bots. Creators and brands use Zaprep to turn social engagement into leads, followers, and sales without manual effort.

## Key Pages

- [Home](https://www.zaprep.com): Product overview, features, pricing summary, FAQ
- [Instagram Automation](https://www.zaprep.com/instagram-automation): Detailed guide to Instagram comment and DM automation use cases
- [Pricing](https://www.zaprep.com/pricing): Full plan comparison — Free, Starter ($19/mo), Pro ($49/mo)
- [ManyChat Alternative](https://www.zaprep.com/manychat-alternative): Comparison of Zaprep vs ManyChat. Zaprep charges by messages sent, not contact count.
- [ROI Calculator](https://www.zaprep.com/instagram-automation-calculator): Estimate hours saved and leads captured per month from automating Instagram comments and DMs.
- [Contact](https://www.zaprep.com/contact): Reach the team — support, partnerships, enterprise. Replies within one business day.
- [Privacy Policy](https://www.zaprep.com/privacy): Data collection, retention, and GDPR rights
- [Terms of Service](https://www.zaprep.com/terms): Usage terms, billing, and compliance
- [Instagram Automation for Coaches — Turn Comments into Clients](https://www.zaprep.com/instagram-automation-for-coaches): Coaches use Zaprep to auto-reply to Instagram comments, collect emails via DM, and book discovery calls — all on autopilot.
- [Instagram Automation for Ecommerce — Drive Sales from Comments & DMs](https://www.zaprep.com/instagram-automation-for-ecommerce): Ecommerce brands use Zaprep to send product links, collect leads, and answer product questions instantly via Instagram DM automation.
- [Instagram Automation for Real Estate Agents — Get More Leads](https://www.zaprep.com/instagram-automation-for-real-estate): Real estate agents use Zaprep to auto-reply to listing comments, capture buyer info via DM, and nurture leads without manual follow-up.
- [Instagram Automation for Fitness Trainers & Gyms](https://www.zaprep.com/instagram-automation-for-fitness): Fitness trainers and gyms use Zaprep to turn every comment on workout posts into a DM conversation — collect emails, book consultations, sell programs.
- [Instagram Automation for Restaurants — Auto-Reply to Comments & Reservations](https://www.zaprep.com/instagram-automation-for-restaurants): Restaurants use Zaprep to auto-reply to food post comments, send menu links via DM, and capture reservation requests — 24/7 without staff time.
- [Instagram DM Automation — Auto-Send DMs from Comments & Stories](https://www.zaprep.com/instagram-dm-automation): Automate Instagram direct messages triggered by comments, story replies, and keywords. Set up once, run 24/7 with Zaprep.
- [Instagram Auto-Reply — Automate Comment & DM Replies Instantly](https://www.zaprep.com/instagram-auto-reply): Set up Instagram auto-reply for comments and DMs in under 5 minutes. Keyword triggers, follow gate, lead collection — powered by the official Meta API.
- [Instagram Giveaway Automation — Automate Entry Collection & Follow Gate](https://www.zaprep.com/instagram-giveaway-automation): Run Instagram giveaways that automatically confirm entries, require follows, and announce winners — without manually checking every comment.
- [Instagram Email Collection — Build Your List from DM Conversations](https://www.zaprep.com/instagram-email-collection): Collect email addresses from Instagram DMs automatically. Zaprep runs multi-step conversations that capture emails and store them in your contacts.
- [Instagram Comment Bot — Auto-Reply to Comments with DMs](https://www.zaprep.com/instagram-comment-bot): Zaprep is an official-API Instagram comment bot that auto-sends DMs when someone comments on your posts. No scraping, no bans — Meta-approved.
- [Instagram Automation for Content Creators & Influencers](https://www.zaprep.com/instagram-automation-for-creators): Content creators use Zaprep to monetize every post — send lead magnets via DM, collect emails, gate content behind follows, and manage brand inquiries automatically.
- [Instagram Automation for Social Media Agencies](https://www.zaprep.com/instagram-automation-for-agencies): Agencies manage multiple client Instagram accounts with Zaprep — team workspaces, per-account automations, white-label ready. One dashboard, unlimited clients.
- [How to Automate Instagram DMs in 2026 — Step-by-Step Guide](https://www.zaprep.com/how-to-automate-instagram-dms): Complete guide to automating Instagram direct messages: keyword triggers, comment-to-DM flows, story reply automation, and email collection — legally with the Meta API.
- [Instagram Marketing Automation — Run Campaigns on Autopilot](https://www.zaprep.com/instagram-marketing-automation): Automate your entire Instagram marketing funnel: comment triggers, DM sequences, email capture, and follow gates — all using the official Meta Graph API.
- [Instagram Sales Automation — Convert Comments into Sales Conversations](https://www.zaprep.com/instagram-sales-automation): Turn Instagram comments into sales conversations automatically. Zaprep sends product links, qualifies buyers via DM, and captures contact info — 24/7.
- [Best Tidio Alternative for Instagram — Zaprep vs Tidio](https://www.zaprep.com/tidio-alternative): Tidio is built for website chat. Zaprep is built for Instagram DMs and comment automation. If your audience is on Instagram, Zaprep is the better fit.
- [Agorapulse Alternative for Instagram Automation](https://www.zaprep.com/agorapulse-alternative): Agorapulse is a social inbox tool. Zaprep adds automation — auto-reply to comments, DM sequences, follow gate, and lead collection. Same price, more automation.
- [Instagram Automation API — Integrate Zaprep into Your Stack](https://www.zaprep.com/instagram-automation-api): Zaprep exposes a REST API and MCP server for programmatic Instagram automation. Manage automations, fetch contacts, and build custom integrations.
- [Instagram Lead Magnet Delivery — Auto-Send Freebies via DM](https://www.zaprep.com/instagram-lead-magnet): Deliver your lead magnet instantly via Instagram DM when someone comments a keyword. Collect their email in the same flow with Zaprep.
- [Automate Instagram Comments — Set Up Auto-Reply Rules in 5 Minutes](https://www.zaprep.com/automate-instagram-comments): Automate replies to Instagram comments with keyword triggers, DM delivery, and follow gate. Uses the official Meta API — no bots, no risk.

## Blog

- [How to Turn Every Instagram Comment into a DM Lead](https://www.zaprep.com/blog/instagram-comment-automation-guide): Step-by-step guide to setting up comment-to-DM automation — keyword triggers, lead collection, follow gate.
- [Instagram DM Automation Best Practices in 2026](https://www.zaprep.com/blog/instagram-dm-automation-best-practices): How to stay within Meta's guidelines while maximising automation performance — what to do, what to avoid, how to scale safely.
- [How to Grow Your Instagram Audience Using Automation](https://www.zaprep.com/blog/grow-instagram-with-automation): Using automation as a growth lever — giveaways, story reply funnels, engagement loops.
- [Comment Strategy Breakdown: How Fitness Coaches Drive 1,000+ DMs Per Post](https://www.zaprep.com/blog/comment-strategy-breakdown-fitness-coaches): Teardown of keyword CTA tactics top fitness creators use to turn comments into DM conversations.

## What Zaprep Does

- **Comment → DM automation**: When someone comments on an Instagram post, Zaprep instantly sends them a personalised DM
- **Keyword triggers**: Automations fire only when a comment or DM contains specified keywords (e.g. "LINK", "INFO")
- **Post-specific rules**: A rule can be scoped to a single post so only comments on that post trigger it
- **Follow gate**: Requires the commenter to follow the account before receiving the DM; queues the action and delivers it automatically when they follow
- **Lead collection**: Mid-DM flows ask for the user's email address and store it in the Contacts dashboard
- **Story reply triggers**: Story replies and reactions trigger the same DM automation flows
- **Retrigger cooldowns**: Controls how often the same person can trigger an automation — once ever, every N days, or unlimited
- **Unified inbox**: All DM conversations from all connected accounts in one place
- **Team collaboration**: Invite team members to a shared workspace; everyone sees the same accounts, automations, contacts, and inbox. Roles: Owner, Admin, Member
- **Claude MCP integration**: Native MCP server at `https://www.zaprep.com/api/mcp`. Users connect claude.ai via OAuth (Settings → Integrations → paste URL) or Claude Desktop via API key. Supported tools: `list_accounts`, `list_automations`, `create_automation`, `toggle_automation`, `delete_automation`
- **API access**: REST API with Bearer token authentication. Generate API keys in Settings → API Keys

## Supported Platforms

- Instagram (Business and Creator accounts) — Live
- Facebook — Coming soon
- TikTok — Coming soon
- YouTube — Coming soon

## Pricing

| Plan | Price | Accounts | Messages/mo | Key Features |
|------|-------|----------|-------------|--------------|
| Free | $0 | 1 | 300 | 3 rules, basic analytics |
| Starter | $19/mo | 2 | 2,000 | Unlimited rules, lead collection, post-specific rules |
| Pro | $49/mo | 5 | 10,000 | Follow gate, advanced analytics, dedicated support |

## Who Zaprep Is For

Zaprep is designed for Instagram Business and Creator accounts with 1,000–500,000 followers who run engagement-driven content: giveaways, link-in-bio offers, lead magnets, product launches, and community-building posts. Primary user segments: fitness coaches, e-commerce brands, course creators, marketing agencies managing multiple client accounts, and consultants who use Instagram for lead generation.

## vs. ManyChat

The key difference between Zaprep and ManyChat is the pricing model. ManyChat charges by the number of contacts stored — costs scale with audience size and spike unpredictably after viral posts. Zaprep charges by messages sent per month: 300 free, 2,000 on Starter ($19/mo), 10,000 on Pro ($49/mo). Your contact count never affects your bill. Both platforms use the official Meta Graph API. Feature parity is high: comment-to-DM automation, keyword triggers, story reply automation, follow gate, and email lead collection are all available on both platforms.

## vs. Other Alternatives

- **Chatfuel**: Bot-builder with broader platform support. Zaprep is Instagram-focused with simpler setup.
- **MobileMonkey**: Rebranded to Customers.ai; shifted focus to email/SMS. Zaprep remains Instagram-first.

## Current Limitations

- Only Instagram is live; Facebook, TikTok, and YouTube are on the roadmap (no committed date)
- Requires an Instagram Business or Creator account linked to a Facebook Page — personal accounts are not supported
- Automated replies count against the monthly message limit; manual inbox replies do not count
- Follow gate feature is only available on the Pro plan ($49/mo)
- Lead collection (email via DM) is only available on Starter and above

## Technical Details

- Built on Next.js 16, hosted on a custom server with PM2
- Uses official Meta Graph API v21 and Instagram Webhooks
- Access tokens encrypted at rest with AES-256-GCM
- Passwords hashed with bcrypt (cost 12)
- All data in transit protected by TLS
- GDPR compliant; data deleted within 30 days of account closure

## Support

- General: hello@zaprep.com
- Support: support@zaprep.com
- Privacy: privacy@zaprep.com
- Legal: legal@zaprep.com

## MCP Integration

Zaprep has a native MCP server. AI agents and Claude users can connect to it to manage automations in natural language.

**Endpoint:** `https://www.zaprep.com/api/mcp` (HTTP Streamable MCP, stateless)

**Authentication:**
- **claude.ai (OAuth):** Settings → Integrations → Add → paste `https://www.zaprep.com/api/mcp` → OAuth consent → done
- **Claude Desktop (API key):** Generate key in Settings → API Keys, add to `~/.claude/claude_desktop_config.json`

**Discovery:** `https://www.zaprep.com/.well-known/oauth-authorization-server`

**Available MCP tools:**
- `list_accounts` — list connected Instagram accounts
- `list_automations` — list all automation rules
- `create_automation` — create a new automation rule with trigger, keywords, and actions
- `toggle_automation` — enable or disable a rule
- `delete_automation` — permanently delete a rule

**Example prompts:**
- "List my Zaprep automations"
- "Create a comment automation that sends a DM saying 'Hey {username}, here is your link: ...' when someone comments 'link'"
- "Disable my giveaway automation"